4 Things To Do
Before Building Your Website


Compare sites on the web to vehicles on the road:

There are a variety of choices out there that all accomplish a similar task — getting from A to B.
However, you and I both know that an electric scooter is not the same thing as an exotic or high end luxury vehicle.
car vs truck in comparison to sites

A Toyota Corolla has no chance of hauling 14,000lbs across the country in a single trip, but a tractor trailer can do that with ease.

Sites come in a variety of different shapes and sizes.

The best sites are well thought out and built for a purpose.

Build a better website by carving out a plan.

#1 Clearly outline your site's purpose.

Defining a single purpose early helps you ensure you're building what you actually need.

What should your site do?

Your site's purpose should be simple and clean, usually no more than a single sentence. If you have more than that, you may need to consider moving that information to a more appropriate area (outlined ahead in this guide).

Your purpose may look something like...

  • Purpose: Serve as a virtual storefront to sell goods on the web.
  • Purpose: Train new employees and test competency.
  • Purpose: Provide information in real-time for millions of subscribers.

#2 Determine reasonable goals.

With a clear purpose, the next thing to do is determine reasonable goals.

If your site's purpose is to "Serve as a virtual storefront to sell goods on the web", your goal may be something as simple as

Increase our customer base by 300% in 18 months.

This isn't unreasonable a company that is just getting started or have the resources for expansion.

You may have multiple goals you need your site to accomplish:

If your site's purpose is to Train new employees and test competency,

  1. Teach company protocols, rules, and guidelines to potential employees.
  2. Ensure compatibility with company values and worker preferences.
Just keep in mind that with each new goal, there is additional cost in accomplishing it.

It's a good idea to keep your goals as simple and realistic as possible in the beginning - you can always do more later!

#3 Determine your budget.

Labor isn't free.

Doing it yourself will take a lot of your time; the returns will never be as good as a professionally crafted website.

If you're just starting out or on a very limited budget, doing it yourself is certainly an appealing option.

The problem is that even if you go with a "100% FREE" site builder, nothing is ever really free when it comes to websites. Servers cost money, software costs money, sites cost money. Your time is valuable. Do you really want to spend it struggling to create anything less than stellar for your site's purpose and goals?

Determine your budget and find out if it will be enough to fulfill your site's purpose and reach the goals you have set by following this final step:

#4 Do your homework.

You don't have to be a professional web developer to have a great site (but it helps to have one you can trust).

You do need to have a basic idea of how websites work. It wouldn't hurt to know about a few existing solutions, and about how much everything will cost when it's all said and done. Hire a web consultant to skip doing this step for yourself.

Below are some resources you can use to make the best decision on how to build your website and create something that's going to work well for you.

  • How much does a website cost?
  • What goes into building a website?
You don't have to choose me, but you should choose wisely.

Entrusting your site to someone based on appearances can end up costing you more time and money than if you had paid an entire team of elite developers!

There are plenty of fine developers out there. Unfortunately, you may have a hard time telling the difference.

A site that looks great could run like a lemon, needing to be taken into the shop every week for repairs and upkeep. (You'd be surprised how many people botch jobs in the name of job security.)

A developer that doesn't know their stuff - that only knows how to make sites that look good - can cost you more time and money than if you'd paid an entire team of elite developers!(Choose poorly and it may never be right: you'll be throwing good money after bad from the very start).

Developers are like mechanics. We keep the thing running. Designers get most of the glory because the outside is all most people ever see. You need both (or someone that has done both) to get the best of both worlds.

In the end, your site is a tool.
It should accomplish everything you've set out for it to do.

I want to help you make that happen.

Get in touch with me before building your website!

If it needs to do it well and do it often, you need a professional that creates professional tool. I create such instruments. Let's get in touch!