Why being on the first page of Google isn't that important.

Everyone wants to be #1. Unfortunately, this is Highlander rules: THERE CAN ONLY BE ONE.

Technically speaking, you would want to be #0. #1 is second place on Google, as the index starts at 0.

Being the first listing on Google doesn't matter as much as you might think.

There are plenty of articles out there trying to tell you "91% of searchers do not go past the first page". That's total bunk. I receive multiple visitors a day from page 3, 4, 5, 6, and even beyond the first 100 results! There might be some truth that a high percentage of searches do not go beyond the first page, but that's an entirely different matter.

Most searches are simple questions with simple answers. Sometimes people use a phrase and then change it before ever clicking a link. Sometimes (more often than you may think), the first page cannot satisfy their query so they scan through multiple pages in a search to find the listing that has what they need.

This is even more true when it comes to products, services, companies, and advice. People want to compare and be informed. They like to cross-reference, read reviews/learn what others think, and they really like to do this as simply and efficiently as possible.

What matters is quality.

Seriously. You need to be properly optimized for search engines (learn about SEO [search engine optimization]). That's a given. You may need some help in this regard, but basic SEO is all you'll really need to show up in a few key searches.

There are hacks you can do to cheat your rank (a very short-sighted approach). There are "pay to play" ways of temporarily boosting your positioning (learn about SEM [search engine marketing]). Neither of these compare to the lasting effects of quality, optimized content.

Since this page is about your position in search engines, I won't get into how to make good content for your website. I recommend reading it if you're interested in showing up more often in Google.

Think of search engines like a collection of "main streets".

You're walking down "How do I get on the first page of Google" boulevard, what do you see?

  • Why being on the first page of Google isn't that important.

Which seems more reliable to you?

There are dozens of ways to drive traffic to your site: search engine optimization will help, but there is also search engine marketing, promoted content (utilizing Facebook and Twitter), getting likes and shares, syndicating content, display ads (the graphic ads you see on some websites)...

All of these will help drive traffic to your site - but what happens when they get there?

If you aren't engaging with your existing visitors, you aren't providing them enough value to stick around/take action!

I can help you create a more engaging experience to help keep visitors on your site longer! (Long enough to meet your goals.)

Contact me today to explore your options!