Design Styles

Designing graphics for the web
is a little different than other forms of design.

Designers will often be producing assets that have to work inside a Graphic User Interfaces (GUI's, sometimes just UI for short).
This often means more specific requirements for artwork, as websites need to work well on a variety of different devices.

( A knowledgable web consultant can guide you through these things. )

No matter what designers or style of design you choose, you should make sure that...

  • Source files are available at no extra cost.There are several reasons why, the largest being you may need to alter the design at some point (to suite different screen sizes).
  • All artwork that can be done using vectors is in SVG.Scalable Vector Graphics ensure crisp images at any size. You can't stretch pixels (without pixellation), but you can with SVG.
  • You are purchasing something you can use in production.There are a lot of things out there "made to sell". They look good from a distance, masking the actual product until after the sale.

There are several different styles and techniques used in web design.

Minimalism


Minimalist design strives for only the most necessary visuals to convey the message in the most simplistic form possible.

Minimalism isn't new. In fact, it's one of the oldest design styles in the world.

Our ability to create robust, colorful media has grown significantly with the aid of computers and advanced graphic design software. This, in turn, marginalized the minimalist. The revival came swiftly: in this frantic, information-overload rhythm we've accepted into our daily lives - sometimes it's nice to keep things simple.

Minimalist design is generally less expensive than other forms of visual design, but not always.

Minimalism requires a very precise delivery, which means the message has to be on point.

Material Design


Material design, sometimes called "flat design", utilizes strong colors and calculated use of negative space to create a "clean" design.

Although simple on the surface, the challenge with material design is it restricts the use of other types of media and design. Material design insists only other material style designs can be used. This means it does not play well with others, but it does have it's advantages.

Multimedia Design


Multimedia design is a rich tapestry of visuals featuring a range of colors and different media. Much of multimedia design is inspired by real life (or, at least, things in a 3rd dimension perspective).

It exchanges the simplicity of more restrictive design styles for more vivid, lively creations. It often uses media obtained from outside of the design process itself (videos, photographs, 3D worlds). Because of this, multimedia design can be more difficult (read: expensive) to use.

Animated Design


Animation has been around for a long time. Hand-drawn characters were transformed into entire shows and movies. Talented artists use their gifts to create lively scenes from static images. It's a very unique form of design.

Unique is often synonymous with 'expensive', because it requires quite a bit more work and creative ability to make animation a reality. First, there's the artwork - you'll need quality assets to create your scenes. Second, there's the animation itself. In today's world, that typically means using complex scripts to create interactive timelines with multiple micro-interactions within each scene.

Although it takes longer and costs more, animated design is a great way to attract and engage with your audience. Even people that are just passing through may enjoy your presentation so much, they recommend others to check it out as well!

3D Design


3D is arguably the most expensive form of design to-date. It requires advanced, sometimes specialized knowledge like physics, mesh manipulation, composing realistic materials.

While definitely a form of luxury design in most applications, some projects need it.

3D does not have to be overly expensive. Simple 3D assets can be obtained for only a few dollars per item, while complex (but studio quality) 3D objects like cars and houses can be obtained in the $50 - $500 range. This is for 3D models that already exist. A custom model will cost considerably more; there are plenty of existing resources, created by professional designers, that will more than meet your needs.

Other styles of design.


Most sites on the web use one of these 5 types of design. Many use a blend of one or more. Determining the one you need really depends on your goals, your preferences, and the resources you can devote to aethstetics.

Design is important, but it isn't everything. For most projects, the actual design should use, ideally, 15% or less over the overall budget. There are way too many other things you'll need to worry about (such as content and programming) to overspend on a single design. I would cap design at a hard 25%.


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