The 5 Levels of Search Engine Optimization (SEO)

Search Engine Optimization is an integral part of ranking highly in SERPs.

Everyone wants to rank #1 on Google. In fact, some search engine marketers have made it a point to convince people that if you're not first, you're last. That is total bunk. (Learn why being on the first page of Google isn't that important.)

All Natural Organic Site Traffic

Search Engine Optimization (Search Engine Optimization) is the process of increasing your sites visibility in search engines.

It's an extension of promoting your business. If you're doing things right, SEO is a fantastic tool for bringing in new customers - without costing you one red cent in advertising.

  1. Lite SEO
  2. Learn how much this SEO service costs.
    Lite SEO institutes only the most essential elements of SEO.

    This level of SEO includes:

    • Submitting your site to Google and other search engines. You'd be suprised how often this is missed.
    • Setting up Google Analyics and Search Console for your site.These are essential tools that every site should utilize.
    • Enforcing a www or non-www variant of the domain name. Prevents a duplicate content penalty.
    Learn how this level of SEO helps your site.

    This level of SEO gets you listed on Google, provides information and insights that help you grow, and eliminates the chance your site will be penalized from accidently indexing more than one version of your site's pages.

    Splitting the ranking power that pushes your site higher in search should always be done with intent.
    View pricing options.
    Lite SEO is considered a product, and is available for a one time charge of $50.

    Lite optimizations are good enough for splash pages and niches with zero competition.

  3. Basic SEO
  4. Basic SEO institutes the most basic elements of SEO you will need.

    Basic SEO includes all of the previous optimizations, plus:

    • Scanning for proper keyword density and keyphrase targeting.This makes sure you can be found for your ideal search queries.
    • Rank checking and analysis of domain authority (page rank).This assesses the trust signals your site emits to search providers like Google.
    • An outline of steps you can take to improve your position in search. As a site owner, you have the most power in making your website great!
    Learn how this level of SEO helps your site.

    Basic SEO not only gets you listed in search engines like Google, it also makes sure you're showing up for the search terms that will benefit you most.

    By checking your site's status on the net, you'll gain a better understanding of where your online presence stands in the grand order of things.

    Finally, you'll receive valuable insights on how YOU, the site owner, can drive traffic to your site by learning a bit about SEO yourself!

    View pricing options.
    Basic SEO is available for a flat fee of $150, and the option to have a professional implement the optimization plan I outline for your website (at an hourly rate of $20).

    Basic optimizations may be suitable for (very) small sites and niches with little competition.


    Higher level optimizations will require direct access to your site and/or source code.

  5. Standard SEO
  6. Standard SEO coves

    Standard SEO includes Lite and Basic SEO, and:

    • Basic backlink building.Backlinks are strong indicators of trust to Google and other search providers.
    • On-page optimizations of keywords and keyphrases.Relevant content on a topic signals you should be ranked highly for similar searches.
    • Keyword and traffic monitoring services.This allows you to measure growth and locate additional opportunites.
    Learn why this level of SEO is recommended.

    If you want to be found on Google, you need search optimization. If you want to rank highly in Google, you need good optimizations. Your SEO has to be better than your competiton's SEO - the more competitive, the more you'll need. This package goes beyond the ordinary, doing (what I consider the bare minimum) just enough to zip past most of the websites out there.
    You'll likely end up in the top 50 for your most important terms. Results vary by location, industry, etc.

    View pricing structure.
    Standard search engine optimization is a service with a minimum investment of $500.

    The package includes enough credits to optimize your main site (the shared template elements like headers/footers and installing default optimizations for individual pages that have not been individually optimized).

    If you have an existing site, there is usually enough time remaining to optimize a small website. Additional time is available at $70/hour.

    If your site is new, it's enough time to create one large page or several smaller ones. Get Standard SEO and much more with my Interactive Website plan!

    Standard optimizations are recommended for standard sites with low to medium competition.

  7. Advanced SEO
  8. Advanced SEO provides a serious edge over the competition.

    Advanced SEO includes Lite, Basic, and Standard SEO; as well as:

    • Keyword research and utilization of big data.Compare intuition to the numbers for maximum effectiveness.
    • Off-site optimizations and backlink services.Relevant content on a topic signals you should be ranked highly for similar searches.
    • Incorporation of "Structured Data" for an additional boost in search.Leverage the Knowlede Graph to help computers better understand your site/content.
    Learn why this level of SEO has added value.

    Advanced optimizations go above and beyond 90% of the websites out there. It may even be overkill for low competition markets unless you want to be top 10 and stay there for a long time.

    If you're in a medium or larger sized market, you're going to need at least this to be in the top 10. For cut-throat markets where ranking is a top priority, you're going to need more than this. SEO has a lot of variables, but the process is the same. It's just a matter of a lot of hard work.
    The more you do, the better you succeed.

    View pricing structure.
    Advanced search engine optimization is a service with a minimum investment of $800.

    The package includes enough credits to optimize your main site with advanced SEO tactics that boost your ranking beyond the competition.

    It also includes off-site optimizations that build your pagerank and make you more visible across the net. It can be boosted even higher through syndication, but that's beyond the scope of this write-up.

    Additional time may be purchased at a rate of $100/hour. The price covers a lot of work that is vital for pushing your site to higher levels. The work done here has a serious pay-out in terms of traffic gained organically. It pays for itself in time — as long as your site can convert (or otherwise make profit) in the first place!

    Advanced optimizations are essential for niches with medium to high competitor optimizations.

  9. Comprehensive SEO
  10. Comprehensive SEO is the best you can get!

    Advanced SEO includes Lite, Basic, and Advanced SEO; as well as:

    • Analyis and comparison of strongest competing SEO.Compare intuition to the numbers for maximum effectiveness.
    • Advanced traffic building techniques.If I told you the secrets, you'd have to go for a long train ride...
    • Comprehensive coverage of all vital SEO and trust building activities.Every avenue to push power to your site through SEO will be taken.
    Learn why this level of SEO is the best you can get - anywhere.

    Comprehensive search engine optimization is the highest level of optimization possible — period.

    It spares no expense, cuts no corner, and does absolutely everything to get every last drop of ranking power your site can produce.

    It's also a boatload of work. Clawing your way to the top spot is rarely easy, but this package can get you there with enough hard work.

    View pricing structure.
    Comprehensive search engine optimization is a minimum investment of $1,200.

    One reason for the high minimum is a lot of the investment deals with research (and tightly controlled development secrets — the kind you won't find in articles or most books on the subject).

    Another reason is I want you to see a return on your investment soonerrather than later. It's a good chunk of change for a great deal of work, but it has to be done up-front in order to make the investment provide the best ROI possible.

    Additional time at this level may be purchased at an hourly rate of $120.

    Comprehensive optimizations are the only way to compete in higher levels (non-local like state or global/highly competitive markets).

You need SEO if you want to compete in search.

How much depends on you, your needs, and the optimizations performed by your competition on their site.

You can't always be first on every search, but with my comprehensive plan, you'll have the most advantages that search engine optimizations can provide. Lesser levels can still do well within the footnotes provided. There is no rigging the system, there is no quick fix or wonder pill: the work involved in SEO is linear and rarely waivers. The gains from good optimizations, however, can be exponential.

SEO only raises your rank in search.

Whether you have a good site that is optimized for humans and conversions is another matter entirely.

I can help you build a great website. I can help you be found in search. I can even help you optimize your site to be mobile and user friendly.

"You can lead a horse to water, but you can't make it drink."

You'll need a compelling offer, a clear value position, and a site that allows people to find what they're looking for quickly and easily!