They act the same, but they're quite a bit different.
Websites generally attempt to cover a much wider topic area than
landing pages. Websites also require a much greater level
of detail and programming. If you're just doing a single page,
you can skip some of the more complex items.
Landing pages are still technically websites.
So they'll need to work, and require much of the same treatment.
No matter how you slice it, websites are software. The page must work,
it must provide a positive user experience, and it will most likely
need to be optimized (if ranking in search engines is a priority for you).
Good landing pages provide a clear picture.
The person viewing your page should feel informed and confident in taking the next step.
There's no need to oversell. Attract the right customer and
demonstrate value. Provide exactly what they're looking for.
There really is no magic formula: just build the right thing, then build it right!
How to create a landing page that works.
There is a special type of web page design called landing page design.
Before wasting resources on building the wrong thing, it's important
to learn what a landing page is and how one page design works.
Similar to a landing style web page, there is the "Unbounce page".
I've been developing websites and applications for over 6 years.
I grew up with the web, witnessing the rapid advancements in the
field first-hand over the better part of the last decade.
My experience in design and marketing helps me be a better developer.
It allows me to create higher quality work than most developers. It also means I understand you have a business to run: you can't spend
all of your time and energy worrying about the technical stuff. When you hire me, you don't have to worry. I'll take care of everything
you need to create a great web page.
All you have to do is tell me what you want!
I offer web page design and development services
to the following locations in East Tennessee: